Introducing D/Cipher, our groundbreaking Intent Targeting tool

D/Cipher is a groundbreaking Intent Targeting tool for advertising. This powerful new tool connects advertisers to consumers in key moments of intent - as they make decisions, take action and pursue passions, across Dotdash Meredith’s more than 40 iconic brands. D/Cipher makes intent-based ad targeting at scale a reality, without cookies. Best of all, D/Cipher reaches all users on all devices and unlocks Apple (iOS) audiences.

Reach the right person, at the right time - without cookies

D/Cipher connects advertisers to consumers in key moments of intent

Built on billions of consumer interactions and content signals

Works across premium, programmatic, branded content & content marketing

We guarantee results

Major beauty brand & agency partner compared cookie results to DDM Intent Targeted media

  • 2.3x
    better CTR vs. cookie targeted media
  • 40
    less cost per product page visit
  • 100
    partner validated performance

We guarantee D/Cipher is better. For each buy that uses D/Cipher Intent Targeting, DDM will guarantee a lift vs. cookie-based or audience-based targeting. To learn more, contact us at

For all other advertising inquiries contact

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